Thursday, July 26, 2007

VIBE AXES VIXEN














This doesn't make me happy....another girly mag falls by the waste side

CEO of Vibe Media Group, Steve Aaron, recently announced that Vibe Vixen, the female counterpart to urban music & lifestyle magazine, Vibe, will cease publication as of next month.

The announcement, which comes just two weeks after Aaron took office, repositions Vibe Vixen for only special issues. The new format will focus on specific urban culture themes slated to begin in the fourth quarter, and while the frequency of the special issues has yet to be determined, it has been confirmed that Vixen will still maintain its website.

Vibe Vixen was originally launched in February 2005 coming out twice a year. The frequency was upped to six times annually earlier this year.

Rihanna is the cover model for the final issue following in the footsteps of previous cover models Keyshia Cole, Ciara, Kelly Rowland and Janet Jackson.

2 Vain Comments:

matt williams said...

This is sad. Why do they keep doing this to us . First Suede then Jane(I'm a blipster at heart) now Vibe Vixen .

Anonymous said...

Yet another bad call by Steve Aaron, who continues to run VIBE into the ground. He is so not hip hop, it's truly comical. Quincy Jones and Len Burnett must be weeping over how this man is destroying the VIBE brand.